A note from our Founder, Britney...
We are built to wear our "story" with confidence. Our fashion, bags and accessories are the way we show up and tell our unique story to the world.
That’s why I founded F A B U L A - to give every woman the stage and the freedom to express themselves and their style, their way.
Whether you’re bold and adventurous or effortlessly classic, F A B U L A is here to inspire you to own your story and your style, and wear them both with confidence.
It's your story - so let's make it unforgettable, together! Stay FAB!
Who is F A B U L A?
- FABULA (pronounced, FAB-YOU-LA) is Latin for "story".
- FABULA was created with a simple but powerful vision — a brand that feels as personal as it is approachable and stylish. More than just bags, totes, jewelry, and apparel, FABULA products are crafted to tell a story — your story. With free fusion monograms offered on select products, everyone has the opportunity to make it all their own.
- At its heart, FABULA is more than a brand — it’s a movement of confidence, individuality, and your unique story on full display. Every product is a reminder that fashion is personal, purposeful, and meant to be lived in.
- Fashion should be Bold, Honest and Evolving - in each season of life you can find your "fit" right here at FABULA. New mama to New job to New empty-nester - we've got you covered in FAB style!
- We choose to celebrate connection by partnering with a community of FABULA Affiliates that carry the brand into their communities all across America. It's Your Story, let's write yours with confidence - find an Affiliate using our lookup tool below!
Earn FREE Products!
Want to earn FREE products? Then host a FAB Social! A lively in-person or online fashion-forward social (party) where friends come together to explore stylish bags, totes, jewelry, fusion monograms and apparel, all while learning style tips and earning FREE products and rewards!
- Connect with an Affiliate!
- Grab your girlfriends!
- Plan a FAB Social!
- Get Rewarded!